If you watched all three videos, you already know something most aspiring providers don't.
There isn't one "right" way to start a care business. The challenge is figuring out which path is right for you and knowing what to do first. That's where most people get stuck.
They spend months bouncing between YouTube videos, Facebook groups, state websites, and Google searches, trying to piece everything together on their own.
Eventually, it all starts to blur together.
One person says buy a property first. Another says start with licensing. Someone else tells you to quit your job. Before long, you're overwhelmed and second-guessing every decision.
That's exactly why I created the Start Up Provider Program: Builder.
Builder gives you the roadmap I wish I'd had when I was getting started, so you can stop wondering what to do next and start building your business with confidence.
If you watched all three videos, you already know something most aspiring providers don't.
There isn't one "right" way to start a care business. The challenge is figuring out which path is right for you and knowing what to do first. That's where most people get stuck.
They spend months bouncing between YouTube videos, Facebook groups, state websites, and Google searches, trying to piece everything together on their own.
Eventually, it all starts to blur together.
One person says buy a property first. Another says start with licensing. Someone else tells you to quit your job. Before long, you're overwhelmed and second-guessing every decision.
That's exactly why I created the Start Up Provider Program: Builder.
Builder gives you the roadmap I wish I'd had when I was getting started, so you can stop wondering what to do next and start building your business with confidence.
Maybe you've been researching for weeks. Maybe it's been months.
You've watched YouTube videos, searched your state's licensing website, joined Facebook groups, and saved more posts than you can count.
Yet somehow… You still don't feel any closer to getting started.
Because every time you think you've found the answer, someone tells you to do something completely different.
“Start with a property.”
“No, get licensed first.”
“You need experience.”
“No, you don’t.”
Before long, you're second-guessing every decision because you don't want to waste time or money making the wrong one.
The truth is, the care industry isn't simple to navigate when you're doing it alone.
Every state has different requirements. Every service has different regulations. Every business model has a different path.
Trying to piece it all together by yourself can leave you feeling stuck before you've even begun.
And while you're researching… Someone else is taking action.
Imagine opening your laptop and knowing exactly what you're working on today because you're following a proven roadmap.
Instead of wondering where to begin...
You're making steady progress toward becoming a licensed or certified care provider.
Imagine having confidence in the decisions you're making because you understand the process.
You know which business model you're building. You know what your next milestone is. You know what can wait and what needs your attention now.
Instead of feeling overwhelmed by information, you have a plan.
A plan you can work through one step at a time, even if you're still working a full-time job.
Picture yourself a year from now.
You're no longer saying, "I've always wanted to start a care business." You're building one.
You're creating something that can provide for your family while serving people who need quality care in your community.
And perhaps the best feeling of all...
You finally stop wondering if you're doing the right thing because you know you're moving forward with a clear direction.
That's what happens when you stop guessing and start following a roadmap.
Your step-by-step roadmap for launching a licensed or certified care business with clarity and confidence.
Builder was created for aspiring providers who are ready to stop collecting information and start building a real business.
Inside Builder, you'll learn how to move through the startup process in the right order, so you can avoid common mistakes, make informed decisions, and build with confidence.
This isn't another course that gives you information and leaves you to figure out the rest.
Builder walks you through the foundational pieces of starting your care business, helping you understand what to do, when to do it, and why it matters.
Whether you're interested in residential care, community-based services, or another provider model, you'll build your knowledge on a strong foundation before making major business decisions.
Because when you understand the process, you stop feeling stuck.
You stop second-guessing yourself. And you start taking action.
Inside Builder
Choose the care business model that best fits your goals.
Understand how licensing, funding, and compliance work together.
Build your business while continuing to work your current job, if that is your plan.
Avoid common startup mistakes that cost new providers time and money.
Know what to do next instead of constantly wondering whether you are on the right path.
Real Student Results
"One of our biggest milestones this week was receiving our official AFC license from the State of Michigan on January 7, 2026. This achievement would not have been possible without this program and the incredible community surrounding it. We are truly grateful for the guidance, support, and encouragement we've received along the way. If there's one thing this journey has reinforced, it's that these programs truly work if you are willing to put in the work."
"This program has truly energized me. Since joining on Monday, I've completed nearly 2 modules! In between lessons, I've conducted research and watched several of Ariana's inspiring YouTube videos. Really some good stuff!"
"I am happy to report that as of today, my home care agency OMHS Home Care is licensed in Illinois and Indiana! Also, my CILA application for IDD Group Home licensure was approved and I was moved to the interview prep stage where they coach me and give me a mock interview to prepare me to pass the interview that leads to licensure."
What Makes Start-Up Provider Program Different?
Most programs teach you what to do. This program teaches you when to do it.
In this industry, timing is everything.
→Applying for licensing before you've chosen the right business model can cost you time.
→Looking for a property before you understand your funding model can cost you money.
→Trying to hire staff before you've built your foundation can create unnecessary stress.
Start-Up Provider Program was designed to help you avoid those mistakes by walking you through the startup process step by step.
Inside the program, you'll build your business on a solid foundation before moving to the next phase.
No piecing together advice from ten different places. No wondering if you're forgetting something important.
Just a clear roadmap that helps you move forward with confidence.
Here's what makes this program different:
This isn't generic business advice you can Google or ChatGPT. Every lesson is designed around the unique challenges of starting a care business.
Instead of rushing you into decisions, Builder helps you understand your options first, so you can move forward with confidence.
Everything inside Builder comes from real experience building and operating a successful care agency, not theory.
Whether you're working full-time, raising a family, or both, Builder helps you make progress without feeling like you have to put your life on hold.
"I just wanted to show my appreciation and voice how blessed I am that I not only found this group but had the honor of meeting Ariana. The way Ariana knows her shit, the way she has designed the group and how she really tries to help each and every one of us is AMAZING! Thank you Ariana. You will always be blessed because of the IMPACT you make not only with your residents but with us as well!"
"Ariana Jay you have messed my mind up I was up at 6am thinking about the last words you said before our zoom call ended A MILLION but this time it hit different especially because I'm currently running 2 homes and I could do it with no problem. Hands down I love it."
"They say when your are ready to go to the next level get you a mentor who is SUCCESSFULLY doing what you want to do. I have been fortunate enough to find some pretty dope mentors who are passionate about what they do and don't mind reaching back to help others! When it comes to the licensed homes/programs Ariana Jay is your girl hands down! She not only helps you understand the business inside out, but she takes your mindset to a whole different level as well!! #GameChanger"
Real Student Results
"Before coaching with Ariana Jay, I knew that I had the passion and the drive to open my own group home and serve my community but I did not have the knowledge or the know how. After coaching with Ariana Jay, I am now fully equipped with all the knowledge that I need to open my first group home."
"Coaching with Ariana Jay has been a valuable experience! I am in the process of applying for licensure and certification of a Family Care Home/Adult Foster Care in Indiana. Prior to working with Ariana, I was struggling to navigate Indiana's requirements."
"Best Business Coach on this side of Heaven. Ariana, you have literally changed my business life for the better! I wanted to take a moment to personally thank you for all your amazing and meticulous coaching sessions. Thank you for helping me!"
When you join the Builder Edition, you'll get immediate access to a complete training library designed to help you move from researching your care business to building it with confidence. Every lesson is organized to walk you through the process step by step, so you're never wondering what comes next.
Start with the right business before you start checking boxes.
Before you apply for a license or start looking at properties, you'll learn how to build a strong foundation for your business.
Inside this phase you'll learn:
Understand your options before making one of the biggest decisions in your business.
Inside Builder, you'll explore several provider models so you can make an informed decision instead of relying on someone else's experience.
You'll receive training on:
You'll understand how each model works, what makes them different, and what to consider before choosing your direction.
Once you've chosen your path, you'll know exactly what to focus on next.
Instead of bouncing between random checklists, you'll move through a structured process designed to prepare you for launching your business.
You'll understand:
And because the Builder Edition is self-paced...
You can move through the program on your own schedule. Whether you have five hours a week or five hours a day, you'll always know what lesson to complete next.
Plus, You'll Have Lifetime Access
As the program grows, you'll continue to have access to the Builder curriculum, so you can revisit lessons whenever you need them and continue learning as your business grows.
Starting a care business is one of the biggest decisions you'll make.
It can also be one of the most rewarding but it comes with a lot of moving pieces.
Choosing the right provider model.
Understanding licensing requirements.
Learning how funding works.
Building your business in the right order.
None of those decisions are impossible. But making them without a roadmap can become expensive.
One clear roadmap can save you months of uncertainty.
Co-CEO of a Multi-7-Figure Home & Community-Based Care Agency
I build my business from scratch while:
Nearly a decade later, that business has grown into a multi-7-figure care agency that has generated more than $14 million in revenue, including multiple years exceeding $2.5 million annually.
Today, our agency has grown to 15 residential beds and provides community-based services with the capacity to serve 15–30 additional participants.
And now, I help aspiring providers understand the business of care, choose the right service model, and build with the structure, strategy, and roadmap I wish I had when I started.
Impact and income are not separate goals in this industry. They work together.
Imagine waking up knowing exactly what you're working on today.
Instead of wondering...
"Should I be researching licensing?"
"Should I be looking at properties?"
"Should I be choosing my provider type?"
You already know. You simply open the next lesson.
Complete the next step and you keep moving forward.
That's the value of having a proven roadmap.
What's Inside
Everything inside the Start Up Provider Program: Builder has been designed to help you move from research to implementation with confidence.
You'll receive:
The complete Builder curriculum
Step-by-step training
Proven startup framework
Business model guidance
Funding education
Lifetime access to the Builder program
And instead of spending thousands of dollars on consulting or months trying to piece everything together yourself...
You can get started today for just...
One More Thing...
Builder was designed to help you build the foundation.
Once you're inside, you'll have the opportunity to continue your journey with additional implementation support if and when you're ready.
Right now, your only job is to take the first step.
If you're looking for the full program with the entire curriculum, live coaching, and support, check out the full Start-Up Provider Program instead.
One of the biggest fears aspiring providers have is choosing the wrong business model. Inside Builder, you'll explore 12+ different care business opportunities, understand how each one works, and discover which aligns best with your goals, lifestyle, budget, and long-term vision. Instead of wondering which path to take, you'll make your decision with confidence.
After coaching with Ariana Jay, I am now fully equipped with all the knowledge that I need to open my first group home.
I am in the process of applying for licensure and certification of a Family Care Home and Adult Foster Care in Indiana.
Ariana, you have literally changed my business life for the better!
The way Ariana has designed the group and genuinely tries to help each and every one of us is amazing.
I'm currently running two homes, and I know I could reach a million without a problem.
She not only helps you understand the business inside and out, but she takes your mindset to a whole different level.
We received our official AFC license from the State of Michigan on January 7, 2026.
This program has truly energized me. Since joining, I've already completed nearly two modules.
My home care agency, OMHS Home Care, is now licensed in both Illinois and Indiana!
Results Disclaimer: The testimonials shown reflect the personal experiences of individual students. Their results are not typical and are not a guarantee that you will achieve the same or similar outcomes. Results vary based on factors including the service model selected, location, licensing and certification requirements, funding sources, experience, time invested, implementation, operating costs, and individual effort. Ariana Jay Coaching does not guarantee income, revenue, clients, licensing approval, or business success.
© 2026 Ariana Jay LLC. All rights reserved. Educational content only — no guarantee of business or financial results.
© 2026 Ariana Jay LLC. All rights reserved. Educational content only — no guarantee of business or financial results.
© 2026 Ariana Jay LLC. All rights reserved. Educational content only — no guarantee of business or financial results.